After working for decades in many commercial levels of the floriculture industry and studying as a trainer and consultant at the leading association BDVT (Der Berufsverband für Training, Beratung und Coaching), Rupert Fey founded Beyond-flora in 2009. Thanks to his knowledge as a category manager/buyer and director, he and his team are main professionals in the European market. As a specialist in the German market for brands, concepts, marketing and communication in the green sector, Rupert Fey will introduce the characteristics of the floriculture sector in Germany with an in-depth look at the flower and plant trade between Germany and Italy and the guidelines for entering the German market.

Powered by ITA – Italian Trade Agency