20-21-22 SEPTEMBER 2023

The Green Hub

Where companies, professionals, systems and technologies are the protagonists.

Flormart – The Green Italy is the trade fair that brings together the producers of plants, materials, furnishings, means of production and the users, nurserymen, large gardening centres, builders of green areas, public bodies, Italian and European real estate groups. Flormart is the Exhibition of the entire high-quality, sustainable and circular supply chain.

Horticultural producers, designers, landscapers, architects, public administration technicians, agronomists, builders and maintenance operators, researchers: a world of professionals meeting at Flormart to keep up-to-date and forge new business relationships.

Business, training and information for all the horticultural sectors.

A 365 days a year commitment that offers innovative projects bringing together operators, producers and the academic world. Flormart – The Green Italy promotes the excellence of the Made in Italy, high-quality horticultural sector through targeted initiatives in Italy and abroad.

A business matching platform

Fiere di Parma is presenting the green sector to the international market in collaboration with the Italian Trade Agency (ICE) and thanks to the participation of the leading players in the sector. The Flormart Buyers’ Programs aims to become the reference event for international professionals in the sector, who will be offered a complete business experience capable of communicating a strong, high-quality product image that highlights the superior value of Italian plants.

Topical sessions. 

Organized either in collaboration with or directly by the leading associations and bodies in the sector, these initiatives offer operators the opportunity to keep up to date on the latest developments in planning and production.


After the success of its previous edition, the prize is back, dedicated to exhibitors who stood out for their innovations in the vegetal, technological and services field. A jury of experts will award the best novelties in the field of environmental, economic and social sustainability during the second day of the exhibition.


The 5 elements in the urban landscape, this is the theme of the contest for exhibitors and their designers partners.
A technical jury will select the projects that are going to be realized in a special area, the AGORÀ. The real manifestation of our ideas for the green city of the future, a space that will welcome the exhibition’s visitors. A place for visitors to explore, enjoy, smell and taste.