Your VIP Experience at Flormart 2023

The Flormart Buyers Program dedicates a unique experience in the Italian horticultural sector to selected international professionals.

The Program aims to become a reference point by offering the opportunity to meet the best Italian producers and discover the value of Made in Italy through innovation, tradition and connection with the territory. Thanks to the partnership with ITA – Italian Trade Agency, 150 international buyers attended Flormart in 2022.

A complete and unforgettable experience in the Italian horticultural sector

Flormart Buyers Program promotes the meeting with the protagonists of the Italian horticultural sector both inside and outside the trade show: events, networking activities, and visits to sites that express the excellence of the sector and the bond with the territory and the Italian tradition.

A customized visit for the industry experts

The Flormart Buyers Program aims to offer services and activities tailored to the needs of the international professionals, ease your visit and maximize the results!

Travel & accommodation advantages

A team of professionals in charge of arranging the expected services always available through a help line

Buyer Pass

Free access to the trade show, the Buyers’ Lounge and reserved activities

Buyers' Lounge

A reserved area with dedicated services and refreshments

Business Agenda

A digital tool to schedule in advance meetings with the exhibitors of your choice and create customized paths of visit

Networking events

Exclusive events to boost networking connections between Italian companies and international buyers

Guided visits of the trade show

Thematic itineraries to optimize the visit according to specific interests

Technical visits

Visits on the territory to discover the Italian excellence and tradition in the horticultural sector

Who can attend?

You qualify if you are the key referent in charge of purchasing the horticultural products / technologies in the following types of business


FLORMART 2023 Buyers Program Application Form

Do you wish to enjoy a unique business experience in the Made in Italy horticultural sector at Flormart 2023?

Feel free to get in touch with us! – T. +39 0521 996 806

Step by Step Candidature Process


Flormart Team will evaluate each application before confirming the participation in the Program

Key Information

The evaluation considers several key information such as: company profile and type of business, country of origin, products of interests, number of participants from the same company and other information


In case of approval, our team will get in touch with you to provide additional details regarding the benefits offered and the next steps to organize your visit at Flormart

Business Agenda

Participants in the Program can rely on the Business Agenda online tool to schedule in advance meetings with the exhibitors and arrange the visit in the best possible way.

Approved buyers are recommended to use Business Agenda following a few easy steps:

  1. Log in with personal username & password to the reserved area and access the Business Agenda
  2. Select the companies of interest according to specific research criteria
  3. Just with a click, request a meeting with the companies you would like to meet

Business Agenda Advantages

  • Ensure the meetings with the exhibitors of your choice
  • Plan in advance your business schedule
  • Contact directly the companies of your interest
  • Create your customized path avoiding any waste of time during your visit
  • More time for discover new suppliers and products once you have finished your prescheduled appointments

Discover our Top Buyers impressions

"It was an excellent opportunity to meet with different practitioners in the Green and Landscape business. It opens opportunities for global trade, collaboration and technology transfer amongst participants. I would highly recommend it to fellow business people."


"I was astonished by the diversity and high quality of green products from plant nurseries offered in Italy."


An interesting exhibition with many new products.


Flormart Buyers PROGRAM Team

We are a special department of Fiere di Parma that, according to the 10-year agreement with Padova Hall, will entirely manage the 2023 edition of Flormart.

Our mission is to let the Made in Italy excellences meet the rest of the world and we would like to present Flormart, to the international business community, as the key event of the Italian horticulture sector attended by the most important companies and associations of the industry.

Thanks to our know-how in arranging hospitality programs for our leading exhibitions in the sector of food, food technology, and antique, our selected buyers will take part to a journey that represents a business opportunity as well as an unforgettable experience.

Feel free to get in touch with us for any further information!

Flormart Buyers Program Team
T. +39 0521 996 806