THE FLORMART BUYERS PROGRAM
Your VIP Experience at Flormart 2024
The Flormart Buyers Program offers a unique business experience in the Italian horticultural sector to selected international professionals.
The Program aims to become a reference point by offering the opportunity to meet the best Italian producers and discover the value of Made in Italy through innovation, tradition and connection with the territory. Thanks to the partnership with ITA – Italian Trade Agency, 150 international buyers attended Flormart in 2023.
The Flormart Buyers Program promotes the meeting with the key players of the Italian horticultural sector both inside and outside the trade show: events, networking activities, and visits to sites that express the excellence of the sector and their bond with the territory and the Italian tradition.
A customized visit for the industry experts
The Flormart Buyers Program aims to offer services and activities tailored to the needs of the international professionals, easing their visit and maximizing the results!
Travel & accommodation advantages
A team of professionals in charge of arranging the expected services always available through a help line
Free access to the trade show, the Buyers’ Lounge and reserved activities
A reserved area with dedicated services and refreshments
A digital tool to schedule in advance meetings with the exhibitors of your choice and create customized paths of visit
Exclusive events to boost networking connections between Italian companies and international buyers
Guided visits of the trade show
Thematic itineraries to optimize the visit according to specific interests
Who can attend?
You qualify if you are the key referent in charge of purchasing the horticultural products / technologies in the following types of business
- GARDEN CENTERS
- LANDSCAPE DESIGN
- RETAIL & DIY
- PRIVATE – PUBLIC GARDENS
- REAL ESTATE AND GENERAL CONTRACTORS
- WHOLESALERS, IMPORTERS AND DISTRIBUTORS OF PLANTS
- PUBLIC ADMINISTRATION
Step by Step Candidature Process
Flormart Team will evaluate each application before confirming the participation to the Program.
The evaluation considers some key information such as: company profile and type of business, products of interest, number of participants from the same company and other information.
In case of approval, the Flormart Team will get in touch with you to provide additional details regarding the benefits offered and the next steps to organize your visit at Flormart.
Participants in the Program can rely on the Business Agenda online tool to schedule in advance meetings with the exhibitors and arrange the visit in the best possible way.
Approved buyers are recommended to use Business Agenda by following a few easy steps:
- Log in to the Business Agenda with personal username & password;
- Select the companies of interest by using the specific research fields;
- Request a meeting with the exhibitors in just one click.
Business Agenda Advantages
- Ensure the meetings with the exhibitors of your choice
- Plan your business schedule in advance;
- Create your customized path avoiding any waste of time;
- More time to discover new suppliers and products once you have finished your pre-scheduled appointments.
Discover our Top Buyers impressions
"It was an excellent opportunity to meet with different practitioners in the Green and Landscape business. It opens opportunities for global trade, collaboration and technology transfer amongst participants. I would highly recommend it to fellow business people."
- CRYSTAL GARDENS, KENYA -
"I was astonished by the diversity and high quality of green products from plant nurseries offered in Italy."
- GARDEN RANGERS, POLAND -
“ An interesting exhibition with many new products.”
- LEPTOS ESTATES, CYPRUS -
Flormart Buyers PROGRAM Team
We are a special department of Fiere di Parma that, according to the 10-year agreement with Padova Hall, will entirely manage the 2024 edition of Flormart.
Our mission is to let the Made in Italy excellences meet the rest of the world and we would like to present Flormart to the international business community as the key event of the Italian horticultural sector, attended by the most important companies and associations of the industry.
Thanks to our know-how in arranging hospitality programs for our leading exhibitions in the sector of food, food technology, and antiques, our selected buyers will take part in a journey that represents a business opportunity as well as an unforgettable experience.