Unprecedented environmental and climate crisis. Therefore, there is a need to promote more sustainable agriculture and even better regenerative agriculture that improves the quality of soil and plants whether they are destined for the agrofood, horticulture, textiles or cosmetics. Environmental benefits of regenerative organic farming and the strategic EROC project promoted by an unusual partnership (private cosmetics company + non-profit organisation that researches and profit organisation doing research and scientific dissemination on regenerative organic farming). The role of the cosmetics industry (e.g. Davines) in offering market opportunities to farmers/floriculturists in the production of medicinal/aromatic plants medicinal/aromatic plants for the extraction of active organic ingredients

In collaboration with the Davines Group