Your VIP Experience at FLORMART – GREEN ITALY 2024

The Flormart – Green Italy Buyers Program, organized in cooperation with ITA – Italian Trade Agency, offers a unique business experience in the Italian horticultural sector to selected international professionals.

The Program aims to become a reference point by offering the opportunity to meet the best Italian producers and discover the value of Made in Italy through innovation, tradition and connection with the territory. More than 300 Top Buyers, including 150 international professionals, attended Flormart – Green Italy in 2023.

The Flormart – Green Italy Buyers Program Team promotes the meeting with the key players of the Italian horticultural sector both inside and outside the trade show: events, networking activities, and visits to sites that express the excellence of the sector and their bond with the territory and the Italian tradition.

A customized visit for the industry experts

The Flormart – Green Italy Buyers Program Team aims to offer services and activities tailored to the needs of the international professionals, a VIP visit that will ease your visit and maximize the results!

Travel & accommodation advantages

A team of professionals in charge of arranging the expected services always available through a help line

Buyer Pass

Free access to the trade show, the Buyers’ Lounge and reserved activities

Buyers' Lounge

Reserved Area with dedicated services: meeting rooms, buffet, Vip Zone, interpreting service and much more

Business Agenda

A digital tool to schedule in advance meetings with the exhibitors of your choice and create customized paths of visit

Networking events

Exclusive events to boost networking connections between Italian companies and international buyers

Guided visits of the trade show

Thematic itineraries to optimize the visit according to specific interests

Technical visits

Visits on the territory to discover the Italian excellence and tradition in the horticultural sector

Who can attend?

You qualify if you are the key referent in charge of purchasing the horticultural products/ technologies in the following types of business


    FLORMART – green italy 2024 Buyers Program  Application Form


    Do you wish to join the GREEN ITALY 2024 Buyers Program

    Step by Step Candidature Process


    GREEN ITALY Team will evaluate each application before confirming the participation to the Program.

    Key Information

    The evaluation considers some key information such as: company profile and type of business, products of interest, number of participants from the same company and other information.


    In case of approval, the GREEN ITALY Team will get in touch with you to provide additional details regarding the benefits offered and the next steps to organize your visit at GREEN ITALY.

    Business Agenda

    Participants in the Program can rely on the Business Agenda online tool to schedule in advance meetings with the exhibitors and arrange the visit in the best possible way.

    Approved buyers are recommended to use Business Agenda by following a few easy steps:

    1. Log in to the Business Agenda with personal username & password;
    2. Select the companies of interest by using the specific research fields;
    3. Request a meeting with the exhibitors in just one click.

      Business Agenda Advantages

    • Ensure the meetings with the exhibitors of your choice
    • Plan your business schedule in advance;
    • Create your customized path avoiding any waste of time;
    • More time to discover new suppliers and products once you have finished your pre-scheduled appointments.

      Discover our Top Buyers impressions

      Visiting Flormart is always a great experience […]; I get to see the best manufacturers and suppliers from around Italy who then invite me to their farms and factories

      – Aadil Mohammed Ismail, –

      “[…] Flormart was every time a big opportunity to meet a large scale of growers from Italy and find new contacts and possibility to begin new deals […]”

      – Stephan Prchal, EUROSTEP, Czech Republic –

      “I am a landscape architect and owner of a landscape company. […] In my work, I use modern approaches to garden design, using sustainable plants, only the best durable materials at reasonable prices. All over the world, the products of Italian enterprises, as well as the works of Italian designers, are famous for their quality and modernity […]”

      – Victoria Manoylo, New garden, Ukraine –

      The Flormart – Green Italy Buyers Program Team

      We are a special department of Fiere di Parma which, according to the 10-year agreement with Padova Hall, will entirely manage the 2023 edition of GREEN ITALY.

      Our mission is to let the Made in Italy excellences meet the rest of the world and we would like to present GREEN ITALY, to the international business community, as the key event of the Italian horticulture sector attended by the most important companies and associations of the industry.

      Thanks to our know-how in arranging hospitality programs for our leading exhibitions in the sector of food, food technology, and antique, our selected buyers will take part to a journey that represents a business opportunity as well as an unforgettable experience.

      Feel free to get in touch with us for any further information!

      Flormart – Green Italy Buyers Program Team
      T. +39 0521 996 806