THE GREEN ITALY BUYERS PROGRAM
Your VIP Experience at FLORMART – GREEN ITALY 2024
The Flormart – Green Italy Buyers Program, organized in cooperation with ITA – Italian Trade Agency, offers a unique business experience in the Italian horticultural sector to selected international professionals.
The Program aims to become a reference point by offering the opportunity to meet the best Italian producers and discover the value of Made in Italy through innovation, tradition and connection with the territory. More than 300 Top Buyers, including 150 international professionals, attended Flormart – Green Italy in 2023.
The Flormart – Green Italy Buyers Program Team promotes the meeting with the key players of the Italian horticultural sector both inside and outside the trade show: events, networking activities, and visits to sites that express the excellence of the sector and their bond with the territory and the Italian tradition.
A customized visit for the industry experts
The Flormart – Green Italy Buyers Program Team aims to offer services and activities tailored to the needs of the international professionals, a VIP visit that will ease your visit and maximize the results!
Travel & accommodation advantages
A team of professionals in charge of arranging the expected services always available through a help line
Buyer Pass
Free access to the trade show, the Buyers’ Lounge and reserved activities
Buyers' Lounge
Reserved Area with dedicated services: meeting rooms, buffet, Vip Zone, interpreting service and much more
Business Agenda
A digital tool to schedule in advance meetings with the exhibitors of your choice and create customized paths of visit
Networking events
Exclusive events to boost networking connections between Italian companies and international buyers
Guided visits of the trade show
Thematic itineraries to optimize the visit according to specific interests
Technical visits
Visits on the territory to discover the Italian excellence and tradition in the horticultural sector
Who can attend?
You qualify if you are the key referent in charge of purchasing the horticultural products/ technologies in the following types of business
- GARDEN CENTERS
- LANDSCAPE DESIGN
- RETAIL & DIY
- PRIVATE – PUBLIC GARDENS
- REAL ESTATE AND GENERAL CONTRACTORS
- WHOLESALERS, IMPORTERS AND DISTRIBUTORS OF PLANTS
- PUBLIC ADMINISTRATION
Step by Step Candidature Process
Evaluation
GREEN ITALY Team will evaluate each application before confirming the participation to the Program.
Key Information
The evaluation considers some key information such as: company profile and type of business, products of interest, number of participants from the same company and other information.
Organization
In case of approval, the GREEN ITALY Team will get in touch with you to provide additional details regarding the benefits offered and the next steps to organize your visit at GREEN ITALY.
Business Agenda
Participants in the Program can rely on the Business Agenda online tool to schedule in advance meetings with the exhibitors and arrange the visit in the best possible way.
Approved buyers are recommended to use Business Agenda by following a few easy steps:
- Log in to the Business Agenda with personal username & password;
- Select the companies of interest by using the specific research fields;
- Request a meeting with the exhibitors in just one click.
Business Agenda Advantages
- Ensure the meetings with the exhibitors of your choice
- Plan your business schedule in advance;
- Create your customized path avoiding any waste of time;
- More time to discover new suppliers and products once you have finished your pre-scheduled appointments.
Discover our Top Buyers impressions
The Flormart – Green Italy Buyers Program Team
We are a special department of Fiere di Parma which, according to the 10-year agreement with Padova Hall, will entirely manage the 2023 edition of GREEN ITALY.
Our mission is to let the Made in Italy excellences meet the rest of the world and we would like to present GREEN ITALY, to the international business community, as the key event of the Italian horticulture sector attended by the most important companies and associations of the industry.
Thanks to our know-how in arranging hospitality programs for our leading exhibitions in the sector of food, food technology, and antique, our selected buyers will take part to a journey that represents a business opportunity as well as an unforgettable experience.
Feel free to get in touch with us for any further information!
Flormart – Green Italy Buyers Program Team
incoming2@fiereparma.it
T. +39 0521 996 806