Foreign Markets Assistance Desk Service

Thanks to the cooperation with ITA Italian Trade Agency, the Foreign Markets Assistance Desk service will be available during Flormart The Green Italy, focusing this year on Bosnia, Croatia, France, Jordan, Serbia, Spain and Portugal. Appointments can be requested at the Welcome Desk in the Buyers Lounge, according to the schedule below:



14:00 – 15:00 (ITA BELGRADE, Serbian and Montenegrin markets)
15:00 – 16:00 (ITA AMMAN, Jordanian market)


11:00 – 12:00 (ITA ZAGREB, Croatian and Bosnian market)
12:00 – 13:00 (ITA BELGRADE, Serbian and Montenegrin market)
14:00 – 15:00 (ITA AMMAN, Jordanian market)
15:00 – 16:00 (ITA PARIS, French Market)
16:00 – 17:00 (ITA MADRID, Spanish and Portuguese market)

There are also two important appointments, organised at Flormart The Green Italy, thanks to the collaboration with ITA Italian Trade Agency and dedicated to the presentation of the floricultural market in France and Germany.

The plant world sector in France and Ile de France: market trends, development and training issues

By Marie Monjauze (Partenaire Ecole du Breuil)
After studying and training in the publishing industry, Marie Monjauze specialized on the issues of digitalization of public policies collaborating with the municipality of Paris, where she managed and supervised programs supporting research centers and innovative academic and economic actors, both related to the digital sector and the environmental, social and educational ones. Sure that today the plant world actually represents an important lever for the development and innovation of urban and peri-urban ecosystems, two years ago she joined the Ecole Du Breuil as Director of Development, a historic training place in the Paris region for plant arts and techniques.

The floriculture sector in Germany: characteristics, opportunities and guidelines

After working for decades in many commercial levels of the floriculture industry and studying as a trainer and consultant at the leading association BDVT (Der Berufsverband für Training, Beratung und Coaching), Rupert Fey founded Beyond-flora in 2009. Thanks to his knowledge as a category manager/buyer and director, he and his team are main professionals in the European market. As a specialist in the German market for brands, concepts, marketing and communication in the green sector, Rupert Fey will introduce the characteristics of the floriculture sector in Germany with an in-depth look at the flower and plant trade between Germany and Italy and the guidelines for entering the German market.