The Coldiretti National Floriculture and Nursery Council is organizing two meetings, in Milan and Rome, to present the Seal “Signed by Italian Farmers” as a guarantee of the Italian origin of floriculture products. In an increasingly competitive global market, this seal aims to be a distinctive element that protects and promotes the Italian floriculture heritage by ensuring the authenticity and traceability of the products, reassuring consumers about the origin and quality of the products they purchase. The meetings are reserved for floriculture companies, and to facilitate participation, two in-person-only appointments have been organized:

• MILAN, Wednesday, September 4, at 11:00 AM, Via F. Filzi no. 27 – Coldiretti Lombardy Regional Federation headquarters.
• ROME, Wednesday, September 11, at 11:00 AM, Palazzo Rospigliosi, Via XXIV Maggio no. 43, Coldiretti National Confederation headquarters. For organizational purposes, registration is required by sending an email to florovivaismo@coldiretti.it, indicating the name of the company, the name of the person attending the meeting, and their phone number.