THE GREEN ITALY BUYERS PROGRAM

Your VIP Experience at Flormart – green italy 2024

The Flormart – Green Italy Buyers Program, organized in cooperation with ITA – Italian Trade Agency, offers a unique business experience in the Italian horticultural sector to selected international professionals.

The Program aims to become a reference point by offering the opportunity to meet the best Italian producers and discover the value of Made in Italy through innovation, tradition and connection with the territory. More than 300 Top Buyers, including 150 international professionals, attended Flormart – Green Italy in 2023.

Flormart – Green Italy Buyers Program Team promotes the meeting with the key players of the Italian horticultural sector both inside and outside the trade show: events, networking activities, and visits to sites that express the excellence of the sector and their bond with the territory and the Italian tradition.

A customized visit for the industry experts

Flormart – Green Italy Buyers Program Team aims to offer services and activities tailored to the needs of the international professionals, easing their visit and maximizing the results!

Travel & accommodation advantages

A team of professionals in charge of arranging the expected services always available through a help line

Buyer Pass

Free access to the trade show, the Buyers’ Lounge and reserved activities

Buyers' Lounge

A reserved area with dedicated services and refreshments

Business Agenda

A digital tool to schedule in advance meetings with the exhibitors of your choice and create customized paths of visit

Networking events

Exclusive events to boost networking connections between Italian companies and international buyers

Guided visits of the trade show

Thematic itineraries to optimize the visit according to specific interests

Who can attend?

You qualify if you are the key referent in charge of purchasing the horticultural products / technologies in the following types of business

  • GARDEN CENTERS
  • LANDSCAPE DESIGN
  • RETAIL & DIY
  • PRIVATE – PUBLIC GARDENS
  • REAL ESTATE AND GENERAL CONTRACTORS
  • WHOLESALERS, IMPORTERS AND DISTRIBUTORS OF PLANTS
  • PUBLIC ADMINISTRATION

FLORMART – green italy 2024 Buyers Program Application Form

Do you wish to join the GREEN ITALY 2024 Buyers Program?

Step by Step Candidature Process

Evaluation

GREEN ITALY Team will evaluate each application before confirming the participation to the Program.

Key Information

The evaluation considers some key information such as: company profile and type of business, products of interest, number of participants from the same company and other information.

Organization

In case of approval, the GREEN ITALY Team will get in touch with you to provide additional details regarding the benefits offered and the next steps to organize your visit at GREEN ITALY.

Business Agenda

Participants in the Program can rely on the Business Agenda online tool to schedule in advance meetings with the exhibitors and arrange the visit in the best possible way.

Approved buyers are recommended to use Business Agenda by following a few easy steps:

  1. Log in to the Business Agenda with personal username & password;
  2. Select the companies of interest by using the specific research fields;
  3. Request a meeting with the exhibitors in just one click.


    Business Agenda Advantages

  • Ensure the meetings with the exhibitors of your choice
  • Plan your business schedule in advance;
  • Create your customized path avoiding any waste of time;
  • More time to discover new suppliers and products once you have finished your pre-scheduled appointments.

Discover our Top Buyers impressions

"It was an excellent opportunity to meet with different practitioners in the Green and Landscape business. It opens opportunities for global trade, collaboration and technology transfer amongst participants. I would highly recommend it to fellow business people."

- CRYSTAL GARDENS, KENYA -

"I was astonished by the diversity and high quality of green products from plant nurseries offered in Italy."

- GARDEN RANGERS, POLAND -

An interesting exhibition with many new products.

- LEPTOS ESTATES, CYPRUS -

Flormart – Green Italy Buyers Program Team

We are a special department of Fiere di Parma that, according to the 10-year agreement with Padova Hall, will entirely manage the 2024 edition of GREEN ITALY.

Our mission is to let the Made in Italy excellences meet the rest of the world and we would like to present GREEN ITALY to the international business community as the key event of the Italian horticultural sector, attended by the most important companies and associations of the industry.

Thanks to our know-how in arranging hospitality programs for our leading exhibitions in the sector of food, food technology, and antiques, our selected buyers will take part in a journey that represents a business opportunity as well as an unforgettable experience.

Feel free to get in touch with us for any further information!

Flormart – Green Italy Buyers Program Team
incoming2@fiereparma.it
T. +39 0521 996 806